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      <image:title>Buy book</image:title>
      <image:caption>Mad Women - A Herstory of Advertising/Photo: OLIKA Förlag</image:caption>
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      <image:title>UKNIGHT</image:title>
      <image:caption>Lecturing at schools, universities, agencies and companies is part of what I do to support change within the communications industry. Norrköping University, spring 2014.</image:caption>
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      <image:title>UKNIGHT</image:title>
      <image:caption>Svenska Dagbladet Näringsliv wrote about the necessary change in the industry and Mad Women. svd.se/branschen-ar-full-av-man-i-toppluva</image:caption>
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      <image:title>UKNIGHT</image:title>
      <image:caption>The Royalty award 2013 (The Swedish Film &amp; TV Producers’ Association) for promoting better gender balance and empowering female commercial directors in Sweden.</image:caption>
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  <url>
    <loc>https://uknight.se/why</loc>
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    <lastmod>2025-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/a292222e-420b-4403-a1b4-60c043c47363/Ska%CC%88rmavbild+2025-10-13+kl.+10.20.49.png</image:loc>
      <image:title>What? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/1443382988746-TJ3N0KPFHQ4QU3GZI1ML/image-asset.jpeg</image:loc>
      <image:title>What?</image:title>
      <image:caption>Lecturing at schools, universities, agencies and companies is part of what I do to support change within the communications industry. Norrköping University, spring 2014.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/1443383057585-UXLDXIRFFRSBMO2Q1HH7/e1851c3f-5da7-4c8f-b90c-043043789340.jpg</image:loc>
      <image:title>What?</image:title>
      <image:caption>Svenska Dagbladet Näringsliv wrote about the necessary change in the industry and Mad Women. svd.se/branschen-ar-full-av-man-i-toppluva</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/4c597bcf-233b-42df-9973-73518bf13939/MWA_logo_rod1%402x.png</image:loc>
      <image:title>What? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/1443383017135-4CSRPV6V446QBGKCZNQ9/imgres.jpg</image:loc>
      <image:title>What?</image:title>
      <image:caption>The Royalty award 2013 (The Swedish Film &amp; TV Producers’ Association) for promoting better gender balance and empowering female commercial directors in Sweden.</image:caption>
    </image:image>
    <image:image>
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      <image:title>What? - Make it stand out</image:title>
      <image:caption>We have collaborated with the wonderful 3 percent movement since 2012. You will find an interview with Kat Gordson, the founder, in the book ‘Mad Women - A Herstory of Advertising’, published by OLIKA Förlag.</image:caption>
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      <image:title>What?</image:title>
      <image:caption>We have published two books with our great Swedish publisher OLIKA Förlag, who promote diversity, equity and inclusion in everything they do.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/28b8103b-6c6f-48b7-835f-e4ff40a6dd9f/Ska%CC%88rmavbild+2025-10-09+kl.+17.35.34.png</image:loc>
      <image:title>What?</image:title>
      <image:caption>Christina Knight has collaborated with Berghs School of Communication since 1991, and is a frequent lecturer on topics of equity, diversity and inclusion at the school.</image:caption>
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    <image:image>
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      <image:title>What?</image:title>
      <image:caption>We collaborate with the recruitment agency WorkStudio to ensure diverse and inclusive recruitment to the communications industry. Together we run the training and network ‘Diversify or Die’ (read more about this below).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/b03c98bb-1477-46a6-8e04-721309dc861f/Ska%CC%88rmavbild+2025-10-09+kl.+17.35.18.png</image:loc>
      <image:title>What?</image:title>
      <image:caption>Komm! is the Swedish Association of Communication Agencies and central to the ad industry in Sweden, as well as proud owners of the award show Guldägget.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/174870ff-4a63-45dd-8126-c05f6a085a9e/Ska%CC%88rmavbild+2025-10-09+kl.+17.41.57.png</image:loc>
      <image:title>What?</image:title>
      <image:caption>We are so happy to collaborate with ASCI - The Advertising Standards Council of India. ASCI was established in 1985 and is a voluntary self-regulatory organisation comprising members from marketing, creative, media, and allied companies in India. Since its inception, ASCI has been committed to protecting Indian consumers’ interests through self-regulation in advertising.</image:caption>
    </image:image>
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      <image:title>What?</image:title>
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    <image:image>
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      <image:title>What? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55fd48a5e4b0f81e4e59ab29/00a112df-c16b-4acc-8b09-1aeade2d1762/Ska%CC%88rmavbild+2025-10-13+kl.+11.30.04.png</image:loc>
      <image:title>What? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>What? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>What?</image:title>
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      <image:title>What?</image:title>
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  <url>
    <loc>https://uknight.se/blog-1</loc>
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    <lastmod>2015-09-19</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>https://uknight.se/why-2</loc>
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      <image:title>Why?</image:title>
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  <url>
    <loc>https://uknight.se/about-2</loc>
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      <image:title>About</image:title>
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