Why?

With close to 40 years’ experience of the ad industry, working at ad agencies and running my own agency, teaching and lecturing, the time has come for me to support others around issues within the communication industry. The industry needs to change and develop within many areas and I am here to support you in times of change, challenges and development. Under the headline ”What?” you can read more specifically about what I can do for you, including my training ‘Mad Women Academy’ for diversity, equity, inclusion and belonging in our industry - well-needed both to attract and keep talent, be representative and relevant as well as creative, innovative and profitable.

Through her 28-year career in advertising, Christina Knight has often had to fight to have her creativity appreciated and produce advertising that is relevant to women. In this personal talk, Christian wonders where all the "Mad Women" are and explains the need for better gender balance within the industry in order to create higher-quality advertising.